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63216966
Marketing Analytics: Based on First Principles
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63216966
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Vores bedste logistikpartnere
Marketing Analytics will help you to contextualize models and statistical analysis within the foundational principles of marketing.
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Hvad der skiller sig ud
First Principles Approach
Utilizes a foundational methodology for marketing analytics, promoting deep understanding and effective problem-solving. This sets it apart from traditional methods, encouraging innovative and tailored strategies for unique business challenges.
Comprehensive Framework
Offers a holistic view of marketing performance, incorporating various metrics and data sources. This allows businesses to make informed decisions based on a cohesive understanding of their marketing landscape.
Actionable Insights
Transforms complex data into clear, actionable strategies that drive growth. By focusing on practical applications, the product empowers marketers to implement changes that lead to measurable improvement in campaign effectiveness.
Produktdetaljer
| Publisher | Bloomsbury Academic |
| Publication date | May 5, 2022 |
| Language | English |
| Print length | 432 pages |
| ISBN-10 | 1352013193 |
| ISBN-13 | 978-1352013191 |
| Item Weight | 1.88 pounds (850 grams) |
| Dimensions | 6.69 x 0.88 x 9.61 inches (17 x 2.2 x 24.4 cm) |
| Country of Origin | This item will be imported from US |
| Date First Available | May 07, 2022 |
| What is in the box | Marketing Analytics: Based on... For more details, please check description/product details |
Hvem bør købe?
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Marketing Professionals
Marketing analysts and professionals looking for foundational knowledge to enhance their analytical skills and strategies.
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Students Learning Analytics
Students studying marketing or analytics who seek a solid basis to grasp complex marketing data concepts.
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Business Strategists
Strategists aiming to make data-driven decisions supported by comprehensive analytics insights for effective marketing strategies.
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Beginner Marketers
Individuals with minimal marketing experience may find the concepts too advanced and challenging to grasp initially.
Produktbeskrivelse
Marketing Analytics: Based on First Principles
Har du spørgsmål? Chat med os
Kundespørgsmål og svar
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spørgsmål:
What is the primary focus of Marketing Analytics?
svar: The primary focus is to help users understand and apply marketing models and statistical analyses based on foundational marketing principles. -
spørgsmål:
What resources are available for learning?
svar: A comprehensive companion website is provided, featuring datasets and videos to assist in learning challenging tasks. -
spørgsmål:
Do I need specific software to benefit from this book?
svar: No, the book takes a software-agnostic approach and includes examples using free, open-source tools like R and Tableau.
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DKK 566
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Egenskaber og fordele
- Gain a comprehensive understanding of marketing analytics techniques.
- Learn to apply a problem-centric framework for effective decision-making.
- Utilize vivid examples and a running case study for practical learning.
- Access a companion website with datasets and instructional videos.
- Adopt a software-agnostic approach using free tools like R and Tableau.
- Ideal for advanced students and marketing practitioners seeking data-driven strategies.
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